Marketing Insights
Writings on building AI-powered marketing operations for lean teams.
-
Hermes Agent for Consultants: Faster Research, Audits, and Client Deliverables
Five Hermes Agent workflows for consultants: client discovery synthesis, website audits, competitor teardowns, first-draft deliverables, and recurring reporting. Plus a practical first-month rollout and the guardrails that keep client work safe.
-
How to Use Hermes Agent for Local SEO
Local SEO is a consistency problem more than a creativity problem. Hermes Agent is built for the kind of repetitive, research-heavy weekly workflows local businesses have to run forever. Here’s how to use it for service pages, reviews, FAQs, content calendars, and weekly digests.
-
Hermes Agent vs ChatGPT: What Changes When AI Can Use Tools?
ChatGPT answers questions. Hermes Agent uses tools, files, schedules, memory, and messaging workflows. Here’s what actually changes for business teams when AI moves from a chat window to a configurable agent that can run across systems.
-
AI Marketing Consultant: What They Actually Do and When to Hire One
An AI marketing consultant helps small teams turn AI tools into a working marketing system: workflow audits, prompt libraries, repeatable production, measurement. Here’s what they actually do, when it’s worth hiring one, and what the first 30 days should look like.
-
AI Automation Agency or Hermes Agent? How Small Businesses Can Build AI Workflows
When to hire an AI automation agency, when to build with Hermes Agent, and how small businesses can turn repeatable marketing, support, and operations work into AI workflows. With a framework for picking the first workflow, five agent use cases worth building first, and the build-versus-hire question answered honestly.
-
How to Use Hermes Agent as an AI Customer Service and Operations Assistant
Ten Hermes Agent customer service workflows that turn support drag into marketing fuel: FAQ creation from real questions, email reply drafts, support thread summaries, scripts, knowledge bases, chatbot content, employee training. Copy-paste prompts included.
-
How Small Businesses Can Use Hermes Agent for Marketing Automation
Ten Hermes Agent marketing workflows lean operators are running today: SEO research, blog drafting, lead follow-up, social repurposing, review responses, weekly reports, and recurring campaigns. With copy-paste prompts.
-
Hermes Agent: How to Set Up an Open-Source AI Agent for Your Business
A practical Hermes Agent setup guide for small businesses: VPS hosting, model providers, tools, skills, messaging gateways, and how to ship your first marketing workflow in an afternoon. Free, open-source, MIT-licensed.
-
How to Use ChatGPT for Marketing (The Operating Model, Not the Tool Tour)
Most posts on how to use ChatGPT for marketing are tool tours. This is the operating model around the tool: four one-time setup decisions and five recurring workflows that turn ChatGPT into a system that pays you back week after week.
-
12 ChatGPT Marketing Use Cases That Actually Move Numbers
Twelve ChatGPT marketing use cases lean operators actually run — with the exact prompts and the metric each one moves. Customer voice synthesis, landing page hooks, subject line variants, ad creative, outbound personalization, persona refresh.